Visual Analysis Essay
OBJECTIVE:
Visual Analysis Essay. Compose a visual rhetorical analysis essay on an image; your composition should perform a critical interpretation of the image. Then Select an image (advertisements propaganda, public health campaigns, memes, movie posters, paintings, photographs, ads, graffiti, flyers, pamphlets, t-shirts). Also Moving images are also allowe-d.
Consider the following elements of your image: The rhetorical situation of the image, including the author, audience, purpose, context, tone, genre, design, constraints, and exigence. The rhetorical strategies, or how the image is compose-d to produce a specific effect (use of color, layout, contrast, etc.). The rhetorical appeals (ethos/pathos/logos/kairos), or ways the image seeks to engage its audience.
Analysis:
Compose a thesis that argues your interpretation (i.e. a particular way of viewing the image) based on the choices made in its construction. See “Visual Rhetorical Analysis” section in Chapter 2: Rhetorical Analysis in Guide to First Year Writing (Tophat book) for more information about how to analyze images. Consider class discussion as well. Write an essay (following a proper essay structure: Introduction, Body, and Conclusion) where you perform a rhetorical analysis of the selected image.
Requirements:
A 3-page visual analysis that excludes the Works Cited page but includes the image. Additionally, An approved image to work with. A thesis that argues for a specific interpretation of the image. However, Several detailed supporting examples from the image. Also discussion of the rhetorical appeals used in the image. A coherent organizational structure that supports your thesis (with introduction, body, and conclusion). Refer to Writing Process Instructions file shared via email. A clear connection between your way of viewing this image and its context. A strong sense of audience. MLA citation for all sources (including the image(s)) in attached Works Cited page at the end. This page will not be counted within the 3-page requirement, Proofreading and MLA formatting.
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