The Impact of Influencers on the Consumers
Overview:
The Impact of Influencers on the Consumers. Produce an essay that identifies the impact of influencers on the consumers in the 21st century.
Choose a couple of influencers that you follow. Make an analysis of what they post and the brands they are connected to. In particular, consider whether you think they are authentic. How do their followers engage with them and what do you think is most important for their followers and their brands in terms of who they are and what they post?
Use theories to support your argument. Use examples from tourism sector where necessary
Analysis:
Produce an essay that identifies the impact of influencers on the consumers in the 21st century. At the time of writing, the influencer market is a $10 billion industry with influencers perceived as more trustworthy than celebrities or athletes and over half of young Americans between the ages of 13 and 38 saying that they have purchased something based on a social media recommendation (Elliott, 2020).
The essay also needs to cover Influencers: the good, the bad, and the ugly. Introduce the area of influencer marketing.
Additional Guidelines
The quotes should be complete sentences (no more, less) and should be incorporate-d in your essay to illustrate your ideas. Please, cite your sources in a clickable reference list at the end. Also, do not copy without providing proper attribution (quotation marks and in-line citations). Also, write an essay format, not in bullet form, numbering, or another list format. It would be best if you use your own words. Lastly, proofread your work and run it through Grammarly for thorough confirmation.
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