Revised Campaign Paper. The goal of this Campaign Analysis assignment is to provide an opportunity for you to further explore an existing public communication campaign by analyzing the campaign and producing a written report of your findings, and then to revise the campaign to develop a new message strategy. There are three components: (1) Proposal, (2) Campaign Analysis Paper, and (3) Revised Campaign Analysis Paper. Each component is an individual assignment.
The specific goal of this part of the assignment is to provide an opportunity for you to come up with a revised message strategy for an existing public communication campaign, including a mock-up of a campaign message. For this assignment, you will build upon the analysis work done in Parts 1 and 2 in order to develop the revised message strategy, objectives, and tactics for the campaign.
Answers with the course’s readings and at least wo scholarly journal articles. The article’s purpose is to support your positions, claims, and observations, in addition to your textbook. Sources ProQuest and EBSCOhost are great sites to find resources. Also, write in a concise and logical, using excellent grammar and style techniques. Additionally, the quality of your writing dictates grading criteria. On the other hand, if you use direct quotes from books or articles, place the words you copied (use parenthesis) and cite them in-line. Also, only use sources within the five-year range.