Reverse Engineering a Brand. This assignment will involve reverse engineering a brand. Pick a brand that is relevant to you. Identify the core consumer insight. That is the universal consumer truth that the brand is built on. Identify the target market. Build the brand pyramid, Indicate what consumer buyer behavioral influences/ considerations are in play. Your deliverable to me is a bulleted outline — with the exception of the Brand Pyramid. Brevity is key. Keep your answers bulleted, sharp, and concise. No more than 2 sentences for the Insight, The Target Market, and the Influences at play.
Answers with the course’s readings and at least wo scholarly journal articles. The article’s purpose is to support your positions, claims, and observations, in addition to your textbook. Sources ProQuest and EBSCOhost are great sites to find resources. Also, write in a concise and logical, using excellent grammar and style techniques. Additionally, the quality of your writing dictates grading criteria. On the other hand, if you use direct quotes from books or articles, place the words you copied (use parenthesis) and cite them in-line. Also, only use sources within the five-year range.
The quotes should be complete sentences (no more, less) and should be incorporate-d in your essay to illustrate your ideas. Please, cite your sources in a clickable reference list at the end. Also, do not copy without providing proper attribution (quotation marks and in-line citations). Also, write an essay format, not in bullet form, numbering, or another list format. It would be best if you use your own words. Lastly, proofread your work and run it through Grammarly for thorough confirmation.