It is imperative that you complete the task precisely, with care and consideration of the principles, theories, and practices of product innovation management.
The time available to complete this assessment means that you are expecte-d to go well beyond repeating information. Also you must show application, critical analysis, synthesis, strategic insight, and structured thinking.
You should draw on your readings, lecture notes, other resources and readings that enable you to craft a superior report. The form is the assessment, as note-d, is a fully reference-d Management Briefing (similar to a McKinsey Article e.g. The future of personalization‐‐and how to get ready for it | McKinsey). (Links to an external site.) on an aspect of product development.
Tables can be used (within reason). Figures, images and diagrams are welcome, and they do not form part of the word limit (within reason). Bullet points, sub‐headings and similar elements that allow you to remain concise (but clear) can be used where appropriate.
There is an expectation you will use at least ten (10) high quality sources in your report. (journal articles, consulting reports, company websites, media stories etc). With regards to referencing, as your work is submitte-d via our plagiarism checking software. Also, you should reference your work as appropriate using the Harvard referencing style or similar e.g., APA.
Report Scenario : There will be many product innovation challenges faced by small firms in the post‐COVID environment. In particular, the need for cost effectively ideating and developing desirable new products quickly, and launching them cost effectively, will be one such challenge.
Historically, to do this, many manufacturers have relied on traditional gate-d processes, such as Stage‐Gate. Traditional gating systems, however, are no longer suitable for many of today’s fast pace-d development projects and there is a need for a more fluid, adaptable systems, especially for small business.
Alongside new systems and processes for undertaking product development, small firms will also need to consider how the adoption and use of digital tools for ideation, development, launch, and management of projects, will influence the success of their future product innovation processes and product outcomes.
Given the product innovation challenges expecte-d over the next 5 years, how should small firms set about developing and implementing a NPD process that is agile and lean and enables new products to be develope-d and launched effectively, efficiently, and quickly and at acceptable risk? How can the adoption and use of digital tools by small firms influence the success of a more agile and lean NPD process and the success of the new products that emerge from it? Moreover, how do they ensure that the NPD process is not just a series of activities, but becomes an integral part of their culture? Moreover,
Considerations in your report
Post-COVID product innovation challenges
Small business (e.g., Project flock) and product innovation
New capabilities and culture of innovating firms
The Agile NPD process and its execution.
Digital tools and their use in product innovation
Product innovation success