Marketing Plan Paper. Firstly, this paper needs to be a well drawn out marketing plan for Nixon Watches and a new smart watch product, or an upgrade to an existing Nixon product. Secondly, the breakdown of sections and page count is below. Please utilize 10 references.
Provide everything that needs to be known in the proposal, capturing key recommendations/decision factors and projecte-d outcomes of the plan’s recommendations. Also company Overview: A brief description of the company, it’s mission statement, background, and competitive advantages. SWOT Analysis: Strengths, Weaknesses, Opportunities, and Threats facing the company. Also include any external factors that may influence future sales, such as legal or social activities.
Describe the proposal – whats new and why. What is the opportunity to be addresse-d or the problem to be solve-d? Segmentation and Targeting Analysis: Define and explain why segmentation is neede-d. Therefore, explain the approach taken (e.g., the use of demographics), and name market segments. Also define and explain why targeting is neede-d, and roughly size your target market. Additionally, marketing Strategy: Explain and support the marketing mix component decisions, using the 4Ps, academic concepts, and academic reference sources. Create one perceptual map.
How will the brand be developed and supported? What will be the “implied promise” of the brand?
Ethical Considerations: Explain how the proposed plan aligns with the compay’s statement of ethics and corporate social responsibility. Final Projections: Present a summary spreadsheet. For example: 1, 2 and 3 units sold, sales volumes. Estimate marketing expenses for promotions/advertising. Lastly, what is the projected timeline of the product life cycle’s introduction and also growth stage? Conclusion