Marketing Plan Paper
Overview:
Marketing Plan Paper. Firstly, this paper needs to be a well drawn out marketing plan for Nixon Watches and a new smart watch product, or an upgrade to an existing Nixon product. Secondly, the breakdown of sections and page count is below. Please utilize 10 references.
Executive Summary:
Provide everything that needs to be known in the proposal, capturing key recommendations/decision factors and projecte-d outcomes of the plan’s recommendations. Also company Overview: A brief description of the company, it’s mission statement, background, and competitive advantages. SWOT Analysis: Strengths, Weaknesses, Opportunities, and Threats facing the company. Also include any external factors that may influence future sales, such as legal or social activities.
Objectives/Goals:
Describe the proposal – whats new and why. What is the opportunity to be addresse-d or the problem to be solve-d? Segmentation and Targeting Analysis: Define and explain why segmentation is neede-d. Therefore, explain the approach taken (e.g., the use of demographics), and name market segments. Also define and explain why targeting is neede-d, and roughly size your target market. Additionally, marketing Strategy: Explain and support the marketing mix component decisions, using the 4Ps, academic concepts, and academic reference sources. Create one perceptual map.
Branding Strategy:
How will the brand be developed and supported? What will be the “implied promise” of the brand?
Ethical Considerations: Explain how the proposed plan aligns with the compay’s statement of ethics and corporate social responsibility. Final Projections: Present a summary spreadsheet. For example: 1, 2 and 3 units sold, sales volumes. Estimate marketing expenses for promotions/advertising. Lastly, what is the projected timeline of the product life cycle’s introduction and also growth stage? Conclusion
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