Marketing Plan on Segmenting the Market
Overview:
Marketing Plan on Segmenting the Market. Using the attached Environmental Analysis and Marketing Plan answer these questions as well as outside sources. By now you know that the entire world is NOT your market; you realize the need to segment your market. For this assignment you will narrow down your market through segmentation until you have very specifically defined your target market. What methods of segmentation do you plan to use? Why have you selected these? Describe your target market(s), including location, size, demographics, etc.
Back information: The business plan is a luxury car rental company located in Lake Tahoe, Nevada, our mission is to provide a life time experience of driving around one of the worlds wonders in not your typical types of cars, we will off Ferrari’s, Lamborghini’s, Rolls Royce, Porsche, and a lot more. Part of the finances (100k) to start the business will come from our 401k and the rest will be from a business loan. My husband and I (stakeholders) will be working the business until we can hire employees.
APA style for references and in-text citation
Answers with the course’s readings and at least wo scholarly journal articles. The article’s purpose is to support your positions, claims, and observations, in addition to your textbook. Sources ProQuest and EBSCOhost are great sites to find resources. Also, write in a concise and logical, using excellent grammar and style techniques. Additionally, the quality of your writing dictates grading criteria. On the other hand, if you use direct quotes from books or articles, place the words you copied (use parenthesis) and cite them in-line. Also, only use sources within the five-year range.
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