Marketing Plan Essay
Overview:
Marketing Plan Essay. In this unit, you will continue to build upon your marketing plan for an existing company and a product or service of your choice. Also make certain to include the sections listed below in your marketing plan.
Branding Strategy
What is the branding strategy for your organization? Secondly, What is the purpose of your brand? Also How will you differentiate yourself from domestic and/or international competitors?
Technology and Social Media
Identify any tools that you will use in your promotions, marketing, or advertising. Additionally, List any tools that you will use for customer relationship management, and identify specific social media tools that will be use-d.
Implementation Plan
Identify tactics and strategies that you will use to implement your marketing plan. Also tactics are short-term, and strategies are long-term. Aslo Identify specific dates that you will achieve certain action items. Hence Include a chart or graph that disseminates this information in a linear fashion.
Evaluation and Control
How will you evaluate the effectiveness of your marketing plan? Also how will you follow-up with customers? And Will you use surveys to track satisfaction, and will you take future actions that are based on customer recommendations?
Conclusion
Include any final thoughts or recommendations that might be pertinent to your marketing plan.
Executive Summary
This section of your marketing plan will capture your key proposal, recommendations, and projected outcomes of the plan. Summarize the key components of your marketing plan in this section.
Your essay must be three pages in length, not counting the title and reference pages. Also All sources used must be referenced; paraphrased and quoted material must have accompanying citations. Also You must use at least three references. Also adhere to APA Style when constructing this assignment, including in-text citations and references for all sources that are used. Hence Please note that no abstract is needed.
Attachments
