Market Positioning and Product Differentiation
Overview:
Market Positioning and Product Differentiation. explain the perceptual position of your selected brand on the attributes of price and perceived service. What market segment does the brand target? Describe products offered at your selected property (Provide examples of facilitating products, supporting products, and augmented products). Attached images and/or videos are encouraged. Evaluate whether the above products portray the image of your selected brand. How does the property differentiate its products from those of its competitors (i.e., other locations in the same brand, properties in other brands, and properties in other companies)? Your answer to each question must be a minimum of 150 words in essay writing style.
Additional Guidelines
The quotes should be complete sentences (no more, less) and should be incorporate-d in your essay to illustrate your ideas. Please, cite your sources in a clickable reference list at the end. Also, do not copy without providing proper attribution (quotation marks and in-line citations). Also, write an essay format, not in bullet form, numbering, or another list format. It would be best if you use your own words. Lastly, proofread your work and run it through Grammarly for thorough confirmation.
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