International Marketing Plan: Assuming the role of a consultant, you are required to produce an International Marketing Plan for a brand that is planning to enter a foreign market in the next 3 years. In order to do this, you must:
Task to Complete
1. Choose a suitable host market (which must be an emerging market). 2. Choose a brand that does not currently operate in your chosen host market.3. Conduct a country-specific analysis of your chosen host market. 4. Produce an International Marketing Plan.
Format Guideline
Follow APA guidelines. Your paper should include an introduction, a body, and a conclusion. Also, support your answers with the course’s readings and at least two scholarly journal articles. The article’s purpose is to support your positions, claims, and observations, in addition to your textbook.
ProQuest and EBSCOhost are great sites to find resources. Also, write in concise and logical, using excellent grammar and style techniques. Additionally, the quality of your writing dictates grading criteria. On the other hand, if you use direct quotes from books or articles, place the words you copied (use parenthesis) and cite in-line.
The quotes should be complete sentences (no more, less) and should be incorporated in your essay to illustrate your ideas. Please, cite your sources in a clickable reference list at the end. Also, do not copy without providing proper attribution (quotation marks and in-line citations). Also, write an essay format, not in bullet form, numbering, or another list format. It would be best if you use your own words. Lastly, proofread your work and run it through Grammarly for thorough confirmation.
Attachments
