Integrated Communication Plan
Overview:
Integrated Communication Plan. how you will tell your target market that your product exists. It is now time to develop an Integrated Marketing Communication plan. This will include developing mock-ups of the items you will be using to promote your product. Your plan must include one outdoor media component with two deliverables. All of these must be well designed and created. They should be to the point that you could walk out and use/implement them. That level of professionalism and completeness is expected. This includes providing all copy/materials/mock-ups for each deliverable. you must discuss the following: Target Audience Key points integrated into each message Appeal used in the message Purpose/reason for the message format used.
APA style for references and in-text citation
Answers with the course’s readings and at least wo scholarly journal articles. The article’s purpose is to support your positions, claims, and observations, in addition to your textbook. Sources ProQuest and EBSCOhost are great sites to find resources. Also, write in a concise and logical, using excellent grammar and style techniques. Additionally, the quality of your writing dictates grading criteria. On the other hand, if you use direct quotes from books or articles, place the words you copied (use parenthesis) and cite them in-line. Also, only use sources within the five-year range.
Additional Guidelines
The quotes should be complete sentences (no more, less) and should be incorporate-d in your essay to illustrate your ideas. Please, cite your sources in a clickable reference list at the end. Also, do not copy without providing proper attribution (quotation marks and in-line citations). Also, write an essay format, not in bullet form, numbering, or another list format. It would be best if you use your own words. Lastly, proofread your work and run it through Grammarly for thorough confirmation.
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