IMAGE ANALYSIS: Although we look at print advertisements every day, we often do not consider the ways in which they affect us. Visual images in ads can influence and persuade us, so it is important to evaluate them critically to understand their meanings. Good image analysis involves an examination of the components of an image to gain an understanding of the whole.
Select an advertisement to analyze.
The advertisement you choose should be directed towards a specific audience.
To identify the intended audience, think about the members of the potential audience for the advertisement that you have chosen. Who are they? Ads for a beauty product, for example, maybe aimed at young girls; ads for a deodorant might target men; a diaper commercial is likely intende-d for new parents; ads for cruise trips might be aime-d at retirees. You can use any academically appropriate advertisement to complete this assignment, as long as its intende-d audience is clearly identifie-d.
Your thesis must inform the reader of your topic and purpose.
Because you are writing in the informative model, use objective language and a neutral point of view.
Use Correct APA Format.
Your paper should include an introduction, a body, and a conclusion. Also, support your answers with the course’s readings and at least two scholarly journal articles. The article’s purpose is to support your positions, claims, and observations, in addition to your textbook. Sources ProQuest and EBSCOhost are great sites to find resources. Also, write in a concise and logical, using excellent grammar and style techniques. Additionally, the quality of your writing dictates grading criteria. On the other hand, if you use direct quotes from books or articles, place the words you copied (use parenthesis) and cite them in-line. Also, only use sources within the five-year range.
Additional Guidelines
The quotes should be complete sentences (no more, less) and should be incorporated in your essay to illustrate your ideas. Please, cite your sources in a clickable reference list at the end. Also, do not copy without providing proper attribution (quotation marks and in-line citations). Also, write an essay format, not in bullet form, numbering, or another list format. It would be best if you use your own words. Lastly, proofread your work and run it through Grammarly for thorough confirmation.
Attachments
