Your objective this week is to identify a company that has faced a crisis within the past ten years (and one that has not yet been addressed by one of your peers). Need some ideas…check out Dan Cobley’s TED talk (Links to an external site.) which discusses three brands that faced crisis situations whereby “one bad week can undermine decades of good work” (Cobley, 2010, 4:40-5:50).
In your initial post,
describe the direct and digital marketing tactics the brand uses to tailor offers and content to the needs and interests to defined segments or individual buyers to build customer relationships, a brand community, and/or sales.
Examine and summarize the crisis situation. How did the organization handle the crisis using online marketing channels?
Your initial post should be at least 500 words, formatted and cited in current APA style with support from at least 2 academic source
Use Correct APA Format
Your paper should include an introduction, a body, and a conclusion. Also, support your answers with the course’s readings and at least two scholarly journal articles. The article’s purpose is to support your positions, claims, and observations, in addition to your textbook. Sources ProQuest and EBSCOhost are great sites to find resources. Also, write in a concise and logical, using excellent grammar and style techniques. Additionally, the quality of your writing dictates grading criteria. On the other hand, if you use direct quotes from books or articles, place the words you copied (use parenthesis) and cite them in-line. Also, only use sources within the five-year range.
Additional Guidelines
The quotes should be complete sentences (no more, less) and should be incorporated in your essay to illustrate your ideas. Please, cite your sources in a clickable reference list at the end. Also, do not copy without providing proper attribution (quotation marks and in-line citations). Also, write an essay format, not in bullet form, numbering, or another list format. It would be best if you use your own words. Lastly, proofread your work and run it through Grammarly for thorough confirmation.
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