Advertisements are not the only way in which psychological factors are used to generate appeals to customers. Product promotions are also used to cultivate brand loyalty, create a sense of urgency in the buying process, and establish authority in the marketplace. You may have noticed that your favorite brands seem to always have products on sale or provide you with special event invitations. All of these tactics are part of a successful promotional plan aimed at influencing your buying behavior.
Answer the following questions
What do you believe is the best form of product promotion and why?
Why do you believe coupons and free samples are effective approaches to influencing buying behavior?
What are different ways in which a customer can find information about a product online?
Responses to Other Students: Respond to at least 2 of your fellow classmates with at least a 100-200 word reply about his or her Primary Task Response regarding items you found to be compelling and enlightening. To help you with your discussion, please consider the following questions:
What did you learn from your classmate’s posting? What additional questions do you have after reading the posting?
Also, What clarification do you need regarding the posting?
What differences or similarities do you see between your posting and other classmates’ postings?
For assistance with your assignment, please use your text, Web resources, and all course materials.Bottom of FormUse Correct APA Format. Your paper should include an introduction, a body, and a conclusion. Also, support your answers with the course’s readings and at least two scholarly journal articles. The article’s purpose is to support your positions, claims, and observations, in addition to your textbook.
Sources
ProQuest and EBSCOhost are great sites to find resources. Also, write in a concise and logical, using excellent grammar and style techniques. Additionally, the quality of your writing dictates grading criteria. On the other hand, if you use direct quotes from books or articles, place the words you copied (use parenthesis) and cite them in-line. Also, only use sources within the five-year range. Additional Guidelines The quotes should be complete sentences (no more, less) and should be incorporate-d in your essay to illustrate your ideas. Please, cite your sources in a clickable reference list at the end. Also, do not copy without providing proper attribution (quotation marks and in-line citations). Also, write an essay format, not in bullet form, numbering, or another list format. It would be best if you use your own words. Lastly, proofread your work and run it through Grammarly for thorough confirmation.
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