Extended Service Strategies in Aviation Operations
Overview:
Extended Service Strategies in Aviation Operations. There are numerous examples of decisions (some good and others that could be considered “lessons learned”) related to the extended marketing mix. Consider (PICK ONE TOPIC TO DISCUSS): The front-line employees that interact with passengers and the roles they perform. Or the processes involved with providing service at the airport and in-flight, to include handling complaints. Or the physical cues presented in the airport and airline services capes
Perform a search and identify a real-world situation that involves an example of People, Process, and/or the Physical Evidence decisions. Describe
APA style for references and in-text citation
Answers with the course’s readings and at least wo scholarly journal articles. The article’s purpose is to support your positions, claims, and observations, in addition to your textbook. Sources ProQuest and EBSCOhost are great sites to find resources. Also, write in a concise and logical, using excellent grammar and style techniques. Additionally, the quality of your writing dictates grading criteria. On the other hand, if you use direct quotes from books or articles, place the words you copied (use parenthesis) and cite them in-line. Also, only use sources within the five-year range.
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