Entrepreneurship in a global context
Overview:
Entrepreneurship in a global context. analyze and understand the key concepts of entrepreneurship, entrepreneurial behavior and start-up survival. Identify ideas to create opportunities through a feasibility study and evaluation using relevant disciplines and frameworks. Recognize the tension between the creative (innovative) and measured elements (data analysis and evaluation) of a business opportunity. Develop the feasibility study through relevant research to create a macro and micro level analysis. Also recognise and understand the personal factors that determine the motivation, attitudes and preferred behaviours in the process of researching an opportunity in a market and social context towards introducing a new product.
Analyse
You will learn to use the 5-parts adapted Mullins model to analyse the feasibility of your business idea. Additionally, you may use a team as a brainstorming unit that complements and supports each team member’s individual effort. Hence the idea and the submission is individual. Also you will share the data you collect together, debate ideas within the team, choose different data-gathering avenues but the interpretation of the gathered data is yours and yours only. Hence you can choose to run extra research and gather extra data on top of what the team already collected.
Assignment
Feasibility Study – You are to submit a written individual feasibility study of your chosen start-up, covering the 5-parts of the adapted Mullins model (please refer to the Rubric) . Also the feasibility study’s 2000 word-count includes Highlights but excludes Table of Contents, Bibliography and Appendix
Attachments
