This dissertation should be related to the electric cars industry in the marketing management field. The purpose is to solve some questions now some car markers may face. The literature review is the key to have more arguments based on the marketing segment.
Is the Introduction where you will set the context of your essay. You should demonstrate your understanding of the subject; explain how you developed the ideas for your paper and conclude with a problem or question you want to answer.
Is the literature review. This is a substantial element of the essay as you cannot undertake primary research. You should use this chapter to build a case for the problem you want to solve. What is the current thinking on this? See Section 5 for details on this. Remember this is where you should discuss what the literature says, not just list it. A good literature review doesn’t just summarise sources – it analyses, synthesizes, and critically evaluates to give a clear picture of the state of knowledge on the subject.
Is the research design or methodology chapter. What problem or question did you investigate, and what kind of data did you need to answer it? Explain how you gathered and selected material (such as publications or case study materials) to analyze. You should answer questions such as how you selected the literature, what keywords did you use; what date range; what databases. If you are using a more case-based approach, explain how you chose the case organization and what information sources you have used to build the case study – eg webpages; brochures; social media posts.
Explain how you selected these for the focus of your analysis. If you are using a model or theory explain this here (if you have not covered it in your literature review). Briefly explain how you processed and analyzed the data – you do not need to give details here as this will be in the next chapter. Discuss why other methods you could have used and explain why you chose this approach.