Crosstabs Justification Memo
Overview
Crosstabs Justification Memo. Practitioners often use the data from custom quantitative surveys to better understand and define target audiences. Yet, this information is rarely obtained from frequency tables. Instead, analysts use cross-tabulations to understand the relationship between variables and to identify significant findings in their survey results. You saw an example of cross-tabulations when you looked at the Mintel interactive databooks in an earlier module.
In this assignment, you will play the role of data analyst by developing a crosstab plan based on questions that your client(s) want to answer. Then you will write a memo to your client explaining how the cross-tabulation will be conducted assuming that the surveys have been conducted and the data is now available to your and your team.
Directions Scenario
A global health organization wants to create a campaign to improve health conditions for women living outside of the United States. Develop and analysis plan that will identify a primary audience and inform an approach for the best communications strategy using Pew Research Center’s 2019 Global Attitude’s Survey.
Guidelines
Develop a Business memo that is no more than 5 pages that includes the following: A brief overview of the situation (no more than a sentence or two – remember you are writing to your client – they know why they have asked for an analysis plan) A written explanation for what survey questions (variables) were included to create your columns and rows along with why you believe they will be important for the analysis A list of the questions/survey items (& variable names) that will define the audience segments that serve as the “columns.” Do not forget to include a “total” population column A list of the questions/survey items (& variable names) that will serve as the “rows” for the cross-tabulation plan .
Attachments
