Creating a Marketing Plan. Introduction “Entrepreneurs must determine what to sell, to whom and how often, on what terms and at what price, and how to get the product or service to the customer. In short, a marketing plan identifies a company’s target customers and describes how it will attract and keep them. The process does not have to be complex.”.
you will address some of the basic areas within a marketing plan and help to refine your strategies for creating a successful business. Instructions Using the business from the assignment, Feasibility Analysis, write a 3–4 page paper in which you: Identify its primary target market. Explain your response. Specify three methods you will use to research customer needs and wants. Describe the marketing mix: a) product, b) pricing strategy, c) promotion, and d) placement or distribution. Create a one-year advertising budget and plan that incorporate the use of various advertising media and publicity. Include at least two references outside the textbook. For help with research, writing, and citation, access the Strayer Library or review Bachelor of Business Administration Library Guide.
The quotes should be complete sentences (no more, less) and should be incorporate-d in your essay to illustrate your ideas. Please, cite your sources in a clickable reference list at the end. Also, do not copy without providing proper attribution (quotation marks and in-line citations). Also, write an essay format, not in bullet form, numbering, or another list format. It would be best if you use your own words. Lastly, proofread your work and run it through Grammarly for thorough confirmation.