Contrast on Neoclassical and Behavioral Economics
Overview:
Contrast on Neoclassical and Behavioral Economics. Additionally, Describe the difference between neoclassical economics and behavioral economics. Why may behavioral economics be more suited to understanding health behavior change? APA format with references not just one. Upon successful completion of this week, you will be able to. Therefore, Identify and assess factors which may enhance or compromise health. Neoclassical economics verses Behavioral Economics
Analysis:
The focus for this week is using theory in research and practice. Chapter 18 provides an analytic introduction to using theory in research in practice, and gives readers a roadmap for the following three chapters. Chapter 19 describes two models for systematic development of theory- and evidence-based health promotion programs: the PRECEDE-PROCEED Model (one of the best-known and widely-used models), and Intervention Mapping, a newer model. Specifically, the chapter presents steps for using planning models to facilitate systematic use of theory and evidence for designing health promotion interventions, and gives examples that show how the two models can be used to integrate theory and evidence into program planning.
The concepts and applications of behavioral economics is the focus of Chapter 20. The chapter explains how a key implication of behavioral economics is that program designers should be aware of and take account of common decision errors to optimize program effectiveness. It further proposes that the goal of health-improvement programs is to improve health, not to save money. Therefore, in a behavioral economics framework, all programs—whether therapeutic or preventive—should be judged by whether they improve health at a reasonable cost.
Attachments
