In this project, you will demonstrate your mastery of the following competency; Assess the effectiveness of crisis communication plans and responses. You are the new director of communications at Big-Box. The company’s CEO, Anne Nagata, has aske-d you to conduct a post-incident analysis of a recent crisis. She has provide-d the following details about the crisis response.
Scenario
You are the new director of communications at Big-Box. The company’s CEO, Anne Nagata, has aske-d you to conduct a post-incident analysis of a recent crisis. She has provide-d the following details about the crisis response: In 2017, a data security journalist revealed that Big-Box’s IT systems had been hacke-d, exposing the data of up to one million customers who had shopped at Big-Box during that year…
Directions
Describe the Crisis: Anne has aske-d you to open your analysis with a description of the crisis. In this part of your analysis, briefly summarize the sequence of events in the crisis and include all of the steps taken by the response team.Also, analyze the Obstacles: In your analysis, describe the specific obstacles or missteps that occurred during the crisis and in the company’s response. In this analysis, be sure to address the following:
obstacles and missteps
Describe specific obstacles and missteps that occurred during the crisis and determine whether they were handled appropriately and effectively. Also, in your analysis, consider the following:
Were communications from Big-Box timely, credible, and transparent?
Were all aspects of the crisis response effective?
Also, di-d members of the Big-Box team use all tools available to them (TV and radio interviews, infographics, etc.) to address the crisis?
And if not, detail additional tools that could have been use-d.
And, if situations were mismanage-d, how could they have been manage-d more appropriately and effectively?
In your analysis, cite specific situations from the crisis response and offer concrete suggestions for how these obstacles could have been handle-d more effectively.
Assess Stakeholder Roles
Throughout the crisis, various stakeholders were involve-d in addressing issues and responding to the public. Also, in your analysis, describe the roles of and actions taken by these stakeholders and determine the appropriateness of their role. Also, Future Needs: For the final component of your analysis, Anne has aske-d you to make recommendations for additional steps to be integrated into the company’s crisis communication plan.
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